Welcome to World of Trade Show Displays Blog Site

Tradeshows Offer Branding and Marketing Opportunities

info@unison-media.com (Rena Patton) — Wed, 26 Oct 2011 18:04:13 GMT

Tradeshows offer branding and marketing opportunities, potentially allowing your company to significantly increase sales in a short amount of time. Because of the major impact these events can provide, it is important to do everything necessary to make your experience as successful and beneficial as possible. Tradeshows take major planning, but one thing to emphasize is the trade show exhibit.

In planning your trade show booth design, you will want to put the time and effort into making a significant display with a powerful message. To make the most of your booth, use the following tips:

• Recognize the significant impact a display can have. Carefully consider what message you want to convey, how you want your brand to be portrayed, what purpose you want the display to serve, who you want to market to, and other objectives you may have for the convention.

• As you start to plan your exhibit analyze costs, and examine benefits to determine how to get the most impact while still staying on budget. One alternative for funding such a setup is to look for a sponsor, which can give you a bigger budget for your design.

• When you are designing a tradeshow display it can be a complicated process. Take advantage of consulting services available from the company providing your exhibit and let them help you plan, strategize, and execute your trade show booth design ideas in order to optimize the potential impact.

• Consider the value of promotion, before and during and after the event, in order to help maximize the publicity and attention your company is able to get.

• Once you have determined conceptual requirements, consider which physical elements will best achieve your event goals. Will you need a large exhibit or a small one? How willgraphics, presentation components, and structure work together? How will your elements attract potential customers and then keep them interested after their approach?

• Once you know what your specific event goals are and have your booth worked out, consider what you want to actually happen during the event and who will get the job done. An effective appealing design is not enough - make sure your staff is trained and motivated to be the driving force that makes your layout rise to the top.

• With larger scale exhibits consider renting instead of purchasing, especially if a display of this size is not one you will use on a continual basis.

Your tradeshow display needs to stand out from the crowd in order for you to be noticed. With the tips presented here, you can make sure your trade show booth not only makes a statement but that really steals the show.

Get the Most from Your Trade Show – Maximize Your Exposure

info@unison-media.com (Rena Patton) — Fri, 30 Jul 2010 16:29:50 GMT

Trade shows are great places to market your product and services but you are only one of many at the venue so you need to maximize your exposure.

The Importance of Referrals at Trade Shows

info@unison-media.com (Rena Patton) — Tue, 20 Jul 2010 16:32:25 GMT

Referrals help your business to grow and prosper. It maintains a good customer base and means your product comes recommended.

The Use of Promotional “Gimmicks” at Trade Shows

info@unison-media.com (Rena Patton) — Sat, 10 Jul 2010 16:37:12 GMT

Factually gimmicks work, everyone likes them and done correctly, they will attract people to your trade show booth and help sell your product. You need things that will entertain a person long enough for you get to them and start up a conversation or something that they will remember you by.

Promotional Gift Uses

info@unison-media.com (Rena Patton) — Tue, 29 Jun 2010 16:39:05 GMT

Promotional gifts are widely used by businesses and their use is predicated on their ability to influence and motivate people. In this post we are going to take a brief look at some of the key factors in motivating and influencing decision makers and key players in a business context, but be aware, this is not restricted to simply using a giveaway at a trade show event but in the wider business context.

Less is More with Promotional Giveaways

info@unison-media.com (Rena Patton) — Sun, 20 Jun 2010 16:40:51 GMT

Promotional giveaways are a staple line item in trade show budgets, but in order to differentiate yourself you must dare to be different! First of all, a giveaway or “freebie” is not free! This is the first lesson to unlearn – the only thing which is free is “free”, but promotional giveaways cost money and they can cause harm to your sales and marketing efforts unless used properly.

Use a Blog to Enhance Your Trade Show Promotional Activity

info@unison-media.com (Rena Patton) — Thu, 10 Jun 2010 16:42:32 GMT

Pre-trade show marketing should include providing information on what you will be doing on the day and where to find you; the idea is to raise attendee awareness before they visit the show. Why bother – the attendees will all be there in any event, so why do you need to focus on pre-trade show promotion in any event?

Optimizing Trade Show Performance with Staffing Strategies

info@unison-media.com (Rena Patton) — Thu, 20 May 2010 16:44:31 GMT

Your trade show display staff needs to be carefully selected and trained in strategies and techniques for use on the day, and this means you need to formulate protocols for dealing with logistics through to staff attire and decorum on the booth, through to how to manage attendee/prospects. Frequently, companies find that they need to recruit temporary staff into to handle the exhibition on the day, but you still need to ensure everyone knows their responsibilities and duties.

Factors in Selecting a Trade Show Venue

info@unison-media.com (Rena Patton) — Sun, 09 May 2010 16:45:43 GMT

Not all trade shows are made equal – some are simply better by virtue of being better managed, by being in a better location, by having a greater following and penetration in the minds of attendees and other exhibitors, while some are simply not appropriate for your line of business and others are a perfect fit. How do you choose which trade show venue is the one which is right for you?

Increase in Demand for Pop Up Display Stands

info@unison-media.com (Rena Patton) — Sun, 25 Apr 2010 16:47:17 GMT

The humble pop-up display has been making a comeback in the world of trade show displays. With the recession having bitten so deeply into everyone’s budgets and buyers questioning every line item in their cost centers, saving dollars wherever possible has become second nature.

Mobile Internet Impact on Trade Shows

info@unison-media.com (Rena Patton) — Tue, 20 Apr 2010 16:48:21 GMT

A couple of years ago the mobile internet was something many were struggling with, apart from a few Blackberry users. Then Apple launched the iPhone to kick off 2009 and the Smart Phone revolution had started – now trade show attendees are far less likely to be humping their laptop around with them and are more likely to be getting their Twitter updates and email notifications from their cell phone. This means trade show marketing has to rise to the challenge of the mobile internet.

Renting or Buying Your Trade Show Display

info@unison-media.com (Rena Patton) — Sun, 11 Apr 2010 16:51:31 GMT

There are plenty of reasons why you should buy a display and then again, just as many for why you should rent one. The real question is what should you do which is the right choice for your business?

Trade Show Preparation & Organization

info@unison-media.com (Rena Patton) — Mon, 29 Mar 2010 16:53:16 GMT

If you are not prepared or organized when you go to a trade show it is will be a disaster waiting to happen. If you don’t plan ahead you will be throwing away your time and hard earn money and not get the results you want. Being organized and preparing way ahead of time will help you to have a successful trade show exhibit.

Trade Show Displays, Lighting & Promotion

info@unison-media.com (Rena Patton) — Mon, 15 Mar 2010 16:55:11 GMT

When setting up your exhibit you want it to make your trade show displays so they draw visitors to your exhibit. You only have a few brief seconds to catch their attention and have them intrigued with your product before they pass you up. Your displays are the key to presenting your product and getting your message across.

Tradeshow Plan of Attack!

info@unison-media.com (Rena Patton) — Fri, 05 Mar 2010 17:15:45 GMT

Trade shows can be very profitable and are a great marketing tool. However, they are also very competitive and you have to be on top of things to beat out your competitors. Months before a trade show you have to come up with a plan of attack. You need to gather all the information you can on that particular show. Then use this information to strategize just exactly how to make the most out of your trade show exhibit.

Trade Show Event Marketing Advice

info@unison-media.com (Rena Patton) — Thu, 25 Feb 2010 16:56:11 GMT

Marketing the trade show event is not something which is done by event management alone – you have a responsibility to ensure you do your part too! After all, the more people who know you are exhibiting prior to the event, then the greater the traffic you can expect through own booth too.

Trade Show Exhibiting on a Budget

info@unison-media.com (Rena Patton) — Sat, 20 Feb 2010 16:57:58 GMT

Trade shows represent a significant marketing investment and you should be targeting cost savings wherever possible in order to maximize your Return on Investment (ROI). While you should be wary of cost-cutting exercises because you may reduce the value from the trade show itself if you do, it is common for exhibitors to be operating to a tight budget.

Trade Show Staff Training

info@unison-media.com (Rena Patton) — Tue, 09 Feb 2010 16:59:28 GMT

After all the trade show preparation and planning, you finally have a game plan with a great looking display and booth – now it is time for your trade show display staff to go into action and generate the results. On the day, the most important asset you have to attract and convert sales leads and generate new business relationships are your people.

Trade Show Preparation Determines Trade Show Performance

info@unison-media.com (Rena Patton) — Wed, 27 Jan 2010 17:00:50 GMT

A major trade show will take around a year to eighteen months of preparation to stand a realistic chance of success. Minor trade shows will take less, but no matter how much time is being invested it is important that you get the pre-show preparation done thoroughly because how well you research and prepare will have a direct bearing on your sales results.

Is Your Trade Show Display User Friendly?

info@unison-media.com (Rena Patton) — Fri, 15 Jan 2010 17:03:28 GMT

One of the issues even experienced trade show exhibitors have is assessing how effective their trade show display really is. One reason is probably because having spent so much time designing and sourcing the display, we take some things for granted but the truth is we have to ask how user friendly the display really is for visitors.

Trade Show Display Issues

info@unison-media.com (Rena Patton) — Thu, 07 Jan 2010 17:06:46 GMT

Trade show displays have two very important jobs to do – first, they have to stand out and attract attention so attendees spot you on the floor; second, they have to engage the attendees so they are motivated to step inside and talk business. How well your trade show display will perform these two functions will make the difference between a successful trade show or failure, so it’s important to spend a lot of timer on getting your exhibition display right.