July 09, 2010 4:37:12 PM by
Rena Patton
Factually gimmicks work, everyone likes them and done correctly, they will attract people to your trade show booth and help sell your product. You need things that will entertain a person long enough for you get to them and start up a conversation or something that they will remember you by.
June 28, 2010 4:39:05 PM by
Rena Patton
Promotional gifts are widely used by businesses and their use is predicated on their ability to influence and motivate people. In this post we are going to take a brief look at some of the key factors in motivating and influencing decision makers and key players in a business context, but be aware, this is not restricted to simply using a giveaway at a trade show event but in the wider business context.
June 19, 2010 4:40:51 PM by
Rena Patton
Promotional giveaways are a staple line item in trade show budgets, but in order to differentiate yourself you must dare to be different! First of all, a giveaway or “freebie” is not free! This is the first lesson to unlearn – the only thing which is free is “free”, but promotional giveaways cost money and they can cause harm to your sales and marketing efforts unless used properly.