June 19, 2010 10:40:51 AM by
Rena Patton
Promotional giveaways are a staple line item in trade show budgets, but in order to differentiate yourself you must dare to be different! First of all, a giveaway or “freebie” is not free! This is the first lesson to unlearn – the only thing which is free is “free”, but promotional giveaways cost money and they can cause harm to your sales and marketing efforts unless used properly.
May 19, 2010 10:44:31 AM by
Rena Patton
Your trade show display staff needs to be carefully selected and trained in strategies and techniques for use on the day, and this means you need to formulate protocols for dealing with logistics through to staff attire and decorum on the booth, through to how to manage attendee/prospects. Frequently, companies find that they need to recruit temporary staff into to handle the exhibition on the day, but you still need to ensure everyone knows their responsibilities and duties.
May 08, 2010 10:45:43 AM by
Rena Patton
Not all trade shows are made equal – some are simply better by virtue of being better managed, by being in a better location, by having a greater following and penetration in the minds of attendees and other exhibitors, while some are simply not appropriate for your line of business and others are a perfect fit. How do you choose which trade show venue is the one which is right for you?
April 24, 2010 10:47:17 AM by
Rena Patton
The humble pop-up display has been making a comeback in the world of trade show displays. With the recession having bitten so deeply into everyone’s budgets and buyers questioning every line item in their cost centers, saving dollars wherever possible has become second nature.