January 07, 2010 11:06:46 AM by
Rena Patton
Trade show displays have two very important jobs to do – first, they have to stand out and attract attention so attendees spot you on the floor; second, they have to engage the attendees so they are motivated to step inside and talk business. How well your trade show display will perform these two functions will make the difference between a successful trade show or failure, so it’s important to spend a lot of timer on getting your exhibition display right.