May 09, 2010 10:45:43 AM by
Rena Patton
Not all trade shows are made equal – some are simply better by virtue of being better managed, by being in a better location, by having a greater following and penetration in the minds of attendees and other exhibitors, while some are simply not appropriate for your line of business and others are a perfect fit. How do you choose which trade show venue is the one which is right for you?