February 25, 2010 4:56:11 AM by
Rena Patton
Marketing the trade show event is not something which is done by event management alone – you have a responsibility to ensure you do your part too! After all, the more people who know you are exhibiting prior to the event, then the greater the traffic you can expect through own booth too.
February 09, 2010 4:59:28 AM by
Rena Patton
After all the trade show preparation and planning, you finally have a game plan with a great looking display and booth – now it is time for your trade show display staff to go into action and generate the results. On the day, the most important asset you have to attract and convert sales leads and generate new business relationships are your people.