April 20, 2010 11:48:21 AM by
Rena Patton
A couple of years ago the mobile internet was something many were struggling with, apart from a few Blackberry users. Then Apple launched the iPhone to kick off 2009 and the Smart Phone revolution had started – now trade show attendees are far less likely to be humping their laptop around with them and are more likely to be getting their Twitter updates and email notifications from their cell phone. This means trade show marketing has to rise to the challenge of the mobile internet.