May 20, 2010 6:44:31 AM by
Rena Patton
Your trade show display staff needs to be carefully selected and trained in strategies and techniques for use on the day, and this means you need to formulate protocols for dealing with logistics through to staff attire and decorum on the booth, through to how to manage attendee/prospects. Frequently, companies find that they need to recruit temporary staff into to handle the exhibition on the day, but you still need to ensure everyone knows their responsibilities and duties.
January 27, 2010 7:00:50 AM by
Rena Patton
A major trade show will take around a year to eighteen months of preparation to stand a realistic chance of success. Minor trade shows will take less, but no matter how much time is being invested it is important that you get the pre-show preparation done thoroughly because how well you research and prepare will have a direct bearing on your sales results.