May 20, 2010 10:44:31 AM by
Rena Patton
Your trade show display staff needs to be carefully selected and trained in strategies and techniques for use on the day, and this means you need to formulate protocols for dealing with logistics through to staff attire and decorum on the booth, through to how to manage attendee/prospects. Frequently, companies find that they need to recruit temporary staff into to handle the exhibition on the day, but you still need to ensure everyone knows their responsibilities and duties.