July 30, 2010 4:29:50 AM by
Rena Patton
Trade shows are great places to market your product and services but you are only one of many at the venue so you need to maximize your exposure.
February 09, 2010 4:59:28 AM by
Rena Patton
After all the trade show preparation and planning, you finally have a game plan with a great looking display and booth – now it is time for your trade show display staff to go into action and generate the results. On the day, the most important asset you have to attract and convert sales leads and generate new business relationships are your people.